Watermarking your photos is a fantastic branding opportunity. It can also deter photo theft, and including your URL in the watermark ensures anyone who sees the image online can easily find you and book a session. Lightroom users can create graphic or text-based watermarks quickly and easily, though in Photoshop it takes far more effort. This column teaches you how to make a simple text-based watermark in Lightroom and apply it using the Export command. Read my Creaticity story at Macworld here.